Market Insights, LLC was founded in 1997 by Santo Torcivia, a graduate of Temple University (Philadelphia, PA) with a degree in Economics and a veteran of the flooring industry. Before founding this firm Santo was employed for sixteen years by Mannington Mills in Salem, NJ, lastly as Vice-President of Business Analysis & Planning. Prior to Mannington Mills Santo Torcivia was employed by American Bank & Trust Co. of PA (now part of Wells Fargo bank) as Vice-President of Marketing & Business Analysis. Santo is also a Contributing Editor with Floor Focus magazine. with whom the US FLOOReport is jointly published annually, and he publishes articles regularly in the magazine.

With a background in both finance and marketing, its connections to Floor Focus magazine, its focus on the flooring industry and proprietary research, Market Insights, LLC is uniquely positioned to provide flooring and related firms with effective and insightful solutions, analysis and strategies for the increasingly competitive market.